And, your main priority should always be to use this element to make your content more accessible for end users rather than more optimized for search. That’s why SEO work starts with discovering what phrases potential buyers enter into search engines. However, that’s possible only if you rank for the keywords those people would use when searching. And that’s even if your website appeared at the top of the search results. The process of optimizing content begins with keyword research.
And, according to Semrush, this page also ranks for 5.9k different keywords. For example, this page is optimized around the keyword “SEO strategy”. If you run a small blog with a homepage and a bunch of blog posts, this rule is pretty easy to follow.
Getting others to link to your site can be difficult, but one of the easier ways to get links is to scope out your competitors, and find out who’s linking to them. Make sure you don’t have “orphaned” pages – pages that aren’t linked to from anywhere else on your site. Ideally, visitors should be able to navigate from your homepage to any other page on your site with only a handful of clicks. Learn all about visual search optimization with Crystal Carter in this Whiteboard Friday episode. Favicons are little icons that appear next to your Google listing on mobile. While small, using an attractive, eye-catching favicon can help make your listing stand out.
- As you do so, note Google’s suggestions, which show common search terms and queries related to your topic.
- In addition to linking to your homepage in social media profiles, you should also be regularly sharing your blog posts with your feed.
- If you opt to use “noindex,” you’re communicating to crawlers that you want the page excluded from search results.
- Besides the structural internal links, it is a good practice to also link to other relevant pages from within the page body.
- “Why a page is not ranking for a relevant query in Google Search results” is one of the most common questions you’ll get asked as an SEO.
In the process of crawling the URLs on your site, a crawler may encounter errors. You can go to Google Search Console’s “Crawl Errors” report to detect URLs on which this might be happening – this report will show you server errors and not found errors. Regularly share your reports and provide actionable recommendations based on your analysis. Observe how people use and interact with your website by looking at data about their actions and behaviors.
They aim to provide users with the most relevant answers or information. Then, they evaluate available alternatives based on reviews or social media hype before inquiring with a company directly. But this happens after they’ve exhausted all information sources.
Which will really help you dive into the different aspects of SEO and how to tackle them. The reason that so many (big) companies heavily invest in SEO is the high impact that it can have when done right. To give you an idea, Google, the most-used search engine got around 8.3 billion searches per day in 2024. A number that has only gone up (and significantly) since 1998.
Tech SEO (Make your site 55% faster for users.)
Get your digital marketing flywheel turning with our SEO, PPC, email, and content marketing strategies. We have provided digital marketing services since the 1990s, even before Google was founded. Our expertise has allowed us to successfully navigate every new strategy and change in the industry, ensuring our clients’ continued growth. Every industry and market has unique challenges and varying degrees of competition. That’s why we don’t do generic, one-size-fits-all SEO solutions. We strive to understand your business and your target audience so your strategy is unique to you and your goals.
Find low-hanging keywords you can rank for easily
When potential customers search for products or services related to your business, SEO helps your website appear as high as possible in the search results. The first step in search engine optimization is to determine what keywords you’re optimizing for. Content creation plays a vital role in SEO by delivering value to users while helping search engines understand your site. High-quality content answers user queries, boosts engagement, and increases the chances of earning backlinks. For example, you can include key phrases in your title tags, meta descriptions, and page headings.
Learn all you BHS Links need to know about technical SEO to build better websites for visitors and search engines. Understand exactly what content to create to best help your business goals and target relevant traffic. Links are how search engines discover new pages and judge their “authority.” It’s hard to rank for competitive terms without links. Many ecommerce business owners manage basic SEO for their own sites, and you can self-teach or take online SEO courses to learn more advanced techniques.